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Mass communication - Introduction to journalism  © Kalyani Suresh Source: PEOI

Assignments for Journalism and Mass Communication
Chapter:2: Theories of Communication

For detailed information read:


Berlo, David K. (1960): The Process of Communication: An Introduction to Theory and Practice, New York, NY: Holt, Rinehart and Winston.

Baran, S.J. and Davis, D.K. (2000): Mass Communication Theory: Foundations, Ferment, and Future, 2nd Edition.Wadsworth Publishing, Belmont, CA

Casmir, F. L. (Ed.). (1994): Building Communication Theories: A Socio/Cultural Approach. Hillsdale, NJ: Lawrence Erlbaum Associates.

Dahnke, G. L., & Clatterbuck, G. W. (1990): Human Communication: Theory and Research. Belmont, CA: Wadsworth.

Gerbner, G., Gross, L. Morgan, M., & Signorielli, N. (1986): Living With Television: The Dynamics of the Cultivation Process. In J. Bryant & D. Zillmann (Eds.), Perspectives On Media Effects, 17-40. Hillsdale, N.J.: Lawrence Erlbaum.

Gerbner, G. (1990): Advancing On The Path Of Righteousness (maybe). In N. Signorielli & M. Morgan (Eds.), Cultivation Analysis: New Directions In Media Effects Research. Newbury Park, CA: Sage.

Gerbner, G. (1998): Cultivation Analysis: An Overview." Mass Communication & Society, Vol. 1, Mo 3/4, Summer/Fall 1998

Griffin, E. (1994): A First Look At Communication Theory (2nd ed.). New York: McGraw-Hill.

Heath, R. L., & Bryant, J. (1992): Human Communication Theory and Research: Concepts, Contexts, & Challenges. Hillsdale, NJ: Lawrence Erlbaum Associates.

Joseph T. Klapper, (1960): The Effects of Mass Communication, Macmillan

Katz, Elihu. (1989). "Mass Communications Research and the Study of Popular Culture." Studies in Public Communication

Katz, Elihu, Jay Blumler and Michael Gurevitch (1974):. The Use of Mass Communication.  Beverly Hills, California:  Sage

Katz, Elihu, Jay Blumler and Michael Gurevitch.(1974) :“Uses of Mass Communication by the Individual.”  Mass Communication Research: Major Issues and Future Directions.  Eds. W.P. Davidson and Fredrick Yu.  New York:  Praeger

Katz, E., Blumler, J. G. & Gurevitch, M. (1974): Utilization OF measure Communication by the individual. In: J. G. Blumler & E. Katz (Hrsg.). The of uses OF measured communication: Current of perspectives on gratifications research. Beverly Hills, APPROX.: Legend Publications. P. 19-32.

Lazarsfeld, Berelson, Goudet (1968): The People’s Choice - How the Voter Makers Up His Mind in a Presidential Campaign, New York and London, Columbia University Press.

Littlejohn, S. W. (1996): Theories of Human Communication (5th ed.). Belmont, CA: Wadsworth.

Maslow , Motivation and Personality (1954): NY: Harper. Second Ed. NY: Harper, 1970. Third Ed. NY: Addison-Wesley, 1987

McQuail, D & Windhahl, S. (1993): Communication Models. London and New York: Longman.. Second ed

Riley, M. W., & Riley, Jr., J. W. (1951). A Sociological Approach to Communications Research. Public Opinion Quarterly, 15, 445 - 460

Sibert F., Shram U., Piterson Ò. Ì, (1998): Four Theories of Press.

Schramm, Wilbur (1949): Mass Communications, Institute of Investigations in Communication of the University of Illinois

Schramm, Wilbur (1971): “The Nature of Communication Between Humans,” in The Process and Effects of Mass Communication, Revised ed., Wilbur Schramm and Donald F. Roberts, eds., Urbana, IL: University of Illinois Press, 3-53.

Schramm, Wilbur (Ed.) (1954). The Process and Effects of Communication. Urbana, IL: The University of Illinois Press

Schramm, Wilbur (1973a): “Mass Communication,” in Communication, Language, and Meaning Psychological Perspectives, George A. Miller, ed., New York, NY: Basic Books, 219-230.

Schramm, Wilbur (1973b): Men, Messages, and Media: A Look at Human Communication, New York, NY: Harper & Row, Publishers.
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Shannon, C. E., & Weaver, W. (1949): The Mathematical Theory of Communication. Urbana IL: University of Illinois Press.

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