© 2000 John Petroff
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© 2000 John Petroff |
3)- International diffusion of technology
All the previous discussion in this chapter applied to just one given country, more specifically the United States, or generally speaking the country which is the most advanced in a particular field. Making predictions of technological change in other countries is much easier. The product life cycle has an international version (developed by Raymond Vernon almost half a century ago) that tells that products that enter their maturation phase in the home market will then be introduced in developed markets abroad, and in developing markets later when the product becomes standardized and produced in those countries. This pattern is clearly observable for computers, software, cellular phones, and many other products: they are introduced in western Europe with a one to two year delay, and in Eastern Europe and Asia one of two year later. But the model needs to be modified a little to reflect advancements in many countries and globalization of industries at the end of last century. For instance, Finland turned out to be the most advanced market for cellular phones because of Scandinavian producers such as Nokia and Ericson. Likewise, for some electronics, Japan is the most advanced market.
See review questions Q-14F3.1 through Q-14F3.4.
See research assignment R-14F3.1.
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