|Principles of Marketing||
© Jeff Tanner and Mary Anne Raymond Source: Flat World Knowledge
Organization of chapters:
The topics are arranged in a sequence most commonly used to teach the material in college courses.
The list of chapters always appears on the left side of the screen so that one can quickly move from chapter to chapter when necessary.Foreword
What Is Marketing?
Design of content:Strategic Planning
One would normally read the text starting from chapter 1 and move on to each subsequent chapter as the material builds on concepts presented in previous chapters. One is urged to take careful notes as explained in studying recommendations.
After reading the text, the student is urged to use the review quizzes present at the end of each chapter. The quizzes test the knowledge of each concept in the chapter with giving a student the ability to link back to the chapter if it is not clear why the correct answer is what it is.
Taking the comprehensive test available at the end of the course should give a fair assessment of student's overall knowledge of course content. Because this content is fundamental for business studies a grade of 70 correct answers out of 100 is the very minimum that any student should achieve. If one does not achieve close to that, it is strongly recommended that a full text introductory course be used to clarify concepts misunderstood from reading this review course. For a complete introductory course, the provided comprehensive test is not sufficient for student evaluation: written assignments should be required.
One should note that the comprehensive test does not allow linking back to the underlying text. Although the questions and the answers in all tests are randomized to avoid memorizing correct answers (rather than understanding underlying concepts), this comprehensive test is inferior to review quizzes for learning purposes. The comprehensive test is only designed for a quick overall evaluation. Moreover, because test taking is not proctored and the student can use his/her notes, the reliability of the grade has some limitations.
The comprehensive test can be taken any number of times, and only the last result will count. Nevertheless, you are advised to take the comprehensive test seriously if you plan to use its results for further studies, such as enroll in a professional course. The grade received for the course appears in the public record of registered students.
See typical grade composition.
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Go to Chapter I : What Is Marketing? What Is Marketing?