Principles of e-Marketing | © Otilia OTLACAN |
Consider the following product: "The Principles of e-Marketing"
course at https://www.peoi.org
Perform a brief analysis on the 3 levels, according to Kotler.
Explain what the 3 levels of a product are, and identify them
on the product mentioned before.
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Return to Chapter 2: The e-Marketing Mix (part 1) .