Principles of e-Marketing   © Otilia OTLACAN

Assignments for Principles of e-Marketing
Chapter:2: The e-Marketing Mix (part 1)

Consider the following product: "The Principles of e-Marketing" course at https://www.peoi.org

Perform a brief analysis on the 3 levels, according to Kotler. Explain what the 3 levels of a product are, and identify them on the product mentioned before.

 

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Return to Chapter 2: The e-Marketing Mix (part 1) .